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Data Insights and CRM Manager
Whiteknights Reading UK

Job reference: SRF36526

Location: Whiteknights Reading UK

Closing date: 22/09/2021

Job live date: 20/08/2021

Salary: £41,526 - £51,034 per annum

Employment type: PM-ALC

Department: Global Recruitment & Admissions

Division: Not specified

Hours per week: 1.0 FTE

Employment Basis/Type: Full-time, Permanent

As the higher education sector continues to evolve and adapt to a dramatically changing world, the University of Reading has an ambitious vision for the future, and our well established Global Recruitment & Admissions function has a key role in achieving this. At the forefront of attracting & recruiting the brightest foundation, undergraduate and postgraduate students, we continually work to increase our reputation and profile and to deliver an exceptional and personalised experience for prospective students and applicants.

As a member of the Global Recruitment and Admissions Senior Management team, the CRM and Data Insights Manager will play a pivotal role in both developing the insights which will drive growth in our student recruitment, as well as how we engage with prospective students through our Customer Relationship Management (CRM) system, Microsoft Dynamics.  The role will lead a small team providing regular planned and ad hoc, multi-system insight reporting and analysis to ensure appropriate targeting of resource and maximising return on investment in our student recruitment activities.  This post will also be the student recruitment and admissions business lead for our use of the University’s CRM system, including steering the development and strategy in our use of the system in student recruitment, and our wider CRM and Data Roadmap, to ensure these insights can be used effectively in the University’s engagement with prospective students and applicants.

You will have:

  • Strong IT skills, with excellent and proven working knowledge of technical systems, particularly CRM and databases
  • A solid understanding of the higher education sector and the student recruitment & admissions cycle
  • Proven data interrogation, analysis and report writing skills

Interviews will be held on 7 October 2021

Informal contact details

Alternative informal contact details

Contact role:

Director of Global Recruitment & Admissions

Contact role:

Head of Global Recruitment (UK & Outreach)

Contact name:

James Ackroyd

Contact name:

Rachel South

Contact email:

Contact email:

Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. By reference to the applicable SOC code for this role, sponsorship may be possible under the Skilled Worker Route.  Applicants should ensure that they are able to meet the points requirement under the PBS.  There is further information about this on the UK Visas and Immigration Website.

​​​​​​​​​​​​​​The University is committed to having a diverse and inclusive workforce, supports the gender equality Athena SWAN Charter and the Race Equality Charter, and is a Diversity Champion for Stonewall, the leading LGBT+ rights organisation. Applications for job-share, part-time and flexible working arrangements are welcomed and will be considered in line with business needs.


The closing date for this job has now passed.


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